The Anatomy of a Fundable MVP

Founders often ask, "What do I need to show to raise money?" The answer is not just an idea—it is a working version of that idea that proves you can execute.

What is an MVP? A Minimum Viable Product is the simplest version of your product that solves a core problem. It should work, be testable, and ideally, provide value from day one.

What investors look for:

  • A clear problem: Can you describe the pain point in one sentence?

  • A working product: Even if it is limited, investors want to see something real.

  • Traction: Users, engagement, or even just promising feedback.

  • Team capability: Can you execute this idea well?

Core MVP components:

  1. Onboarding Flow: Show how users get started.

  2. One Core Feature: Deliver the value proposition.

  3. Feedback Loop: Let users interact and give feedback.

  4. Basic Analytics: Prove people are using it.

  5. Visual Polish: It should look clean, even if basic.

Tools to use:

  • Figma for design and prototyping

  • Webflow or Bubble for no-code builds

  • Firebase or Supabase for quick backend

  • Rails or Next.js for custom dev

Packaging your MVP: Have a working demo, a short pitch deck, and a simple landing page. Investors want to see you can execute clearly and move fast.

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What Investors Want in a Pitch Deck (And What They Don’t)